Regional Utilization

Increff launches Iris regional utilization module

The shopping season is ON, are you closer to your customer?

As fashion brands & retailers prepare their stock for one of the most awaited e-commerce season sales, Amazon’s Great Indian Festival and Flipkart’s Big Billion Day, Increff launches IRIS – Regional Utilization (RU) module to reduce additional logistic cost and deliver a smooth online order delivery journey.

In warehouses focused on e-commerce fulfillment, inventory placement is complex for brands that have a high number of SKUs with low depth. It requires constant demand analysis and in-depth logistics planning to achieve a desirable return on investments.

IRIS RU, specifically designed for e-commerce, translates deep insights into concrete action points to determine the demand-wise distribution of stock across the country, bringing brands closer to customers.   

How can IRIS RU help?

  1. Smart inventory allocation across multiple warehouses achieving higher regional utilization by order fulfillment from the local warehouse
  2. Saving Rs. 20-22 additional cost per Piece on logistics
  3. Faster deliveries resulting in better visibility and higher conversion on marketplaces
  4. Significantly lower rate of returns due to the faster delivery

One of India’s top ethnic wear brands recognized the need for controlling expenses and enhancing customer experience. They were experiencing lofty shipment costs and higher delivery timelines. By integrating IRIS RU, they saved ~12% on logistics, thus increasing overall margins and enhanced regional fulfillment by ~30%. Download the infographic here.

To experience immediate impact on your bottom line, talk to our experts today to understand how IRIS RU can help your brand allocate inventory smartly and save BIG this festive season!

Check it for yourself, sign up on IRIS for FREE at