SSmart Merchandising

How to Increase Retail Sales During Peak Season: 3 Ways a Retail Tech Partner Can Help

The peak season sales is a make-or-break time for every retailer, offering a significant opportunity to boost revenue and increase profits. In fact, over the past decade, the average annual retail sales growth was 3.6%, but since 2019, there has been an incredible 30% growth in retail sales. However, managing the surge in demand and traffic during peak season sales can pose significant challenges. To optimize operations during this critical period, relying on gut feeling alone can be risky for businesses, as it is subjective. This is where technology comes in.

Without the right technology in place during peak season sales, businesses risk encountering significant obstacles such as stock shortages, slow checkout lines, and suboptimal customer experiences. These challenges can lead to lost sales and revenue, as customers may choose competitors who can handle the increased demand better. Additionally, retailers may be forced to offer heavy discounts to move excess inventory post-season, reducing their profits.

By investing in the right technology solutions, retailers can equip themselves to handle the surge in demand during peak season and avoid costly mistakes. Furthermore, technology partners can provide valuable insights into customer behavior and preferences, enabling retailers to tailor their offerings for maximum impact and increase retail sales.

In this article, we will explore how the right peak-season technology partner helps you optimize your operations during peak-season sales, from inventory management to order fulfillment and more.

How to maximize sales in retail with help of a retail tech partner

Here are a few reasons why the time to shop for a peak-season partner is now.

Get Ahead of the Game

NRF forecasts that retail sales during 2023 will grow between 4% and 6% over 2022. The sales holiday shopping season is always busy, and this year is expected to be no different. In fact, with more people used to the concept of online shopping due to the pandemic, it’s likely to be even busier than usual. By starting your search for a retail solution partner now, you can get ahead of the game and avoid the rush. This will give you time to evaluate different options and find the partner that best meets your needs. Retailers are expecting inflation which will have an immense effect on both retailers and consumers. People will not buy as they usually do, and retailers will see a dip in profits. A retail solution partner will help you navigate through the tough time by reducing manpower, optimizing storage, inventory transparency, and more. 

Read more about peak seasons here.

Meeting Needs is Made Easy

The global e-commerce market is expected to total $6.3 trillion in 2023. Ensuring that the right products are in stock at the right time is crucial to meeting customer demand and maximizing sales revenue. Allocate your products wisely. Plan which products should go to which store based on consumer data like affinity, men-to-women shopper ratio, etc. The life of merchandisers will get easier if they know which stores require what items. By choosing a partner now, you can analyze historical sales data, forecast future demand, and establish appropriate inventory policies and procedures – which are important to meet the needs of the shoppers.

Ensure Smooth Operations

You do not want to deliver late orders and lose customers. Inventory management, processing orders, ensuring on-time delivery – a good partner can help ensure that everything runs smoothly. Optimize warehouse operations to handle huge order surges during the peak season and avoid hiring an extra workforce to handle such surges by means of a peak season partner. Order routing and splitting can ease the burden on your warehouses, leading to faster order fulfillment. You can also get stores into the picture for faster fulfillment of orders via the store fulfillment model. By choosing a retail solution partner now, you’ll have time to integrate their services into your operations and ensure everything works properly before the busy season starts.

To learn more about it, read here.

In conclusion, maximizing peak season sales is critical for retailers to achieve sustainable growth and profits. With the rapid increase in retail sales, it’s more important than ever to leverage technology to optimize operations during this critical period. Based on the mistakes made in the last season, dilute the inventory by sales like End of Season Sale. Use the Dynamic Markdown technology to find the right percentage of discount to be given on each product.  By partnering with the right technology solution provider, retailers can equip themselves with the necessary tools and insights to meet customer demand, manage inventory effectively, and provide a seamless customer experience. As the sales holiday shopping season approaches, it’s essential to act fast and secure a reliable technology partner to avoid costly mistakes and lost sales. 

The time to act is now, so don’t hesitate to start your search and get ahead of the game. 

Remember, the right technology partner can help you achieve your peak season goals and pave the way for long-term success. Book a demo today!

3 July, 2023