Market analysis is essential for every business. As the online shopping trend scales rapidly, competition between branded and private label intensifies. Get a quick snapshot of the regional traffic, brand vs label contribution, men’s & women’s sales contribution, etc. to identify areas that can be improved to increase customer trust, and reduce fear. Guide discounts and determine ideal price points for higher conversion. Identify products that are returned most often which can inform future inventory planning. See how shoppers behaved across cities.
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